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⏰ 8 due soon · Aug 21⏰ 10 · 30d⏰ 10 · 60d
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Commissions Targets

Novo Nordisk

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Tier:
Source:
Target Data Ingest
Client Type:
Brand
Region:
Northeast
Specialties:
Pharma
Status:
Strong Target
C47 Content Lab
Added 7/21/2026 · AI Research (batch) · Updated 8/7/2026
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Synopsis
1. Why is this a fit?
2. Best door
No specific named producer could be verified; the right door is Novo Nordisk US's brand marketing/creative leadership for the Obesity Care or Diabetes franchise, or the creative producer team at M+C Saatchi Group, the agency currently producing Novo Nordisk's creative work.
John Bollenbacher — Creative Director
Sergio Calderon — Art Director
3. Angle / Pitch
4. Next move
5. Buying behavior
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▸Notes / History
Other
📌Aug 7, 2026, 7:39 PM
Origin: Nova Nordisk Came to my attention from a Workbook campaign highlight email featuring photographer Bill Zelman who was selected to shoot an integrated shoot in Mexico in 2026.
Origin: Nova Nordisk Came to my attention from a Workbook campaign highlight email featuring photographer Bill Zelman who was selected to shoot an integrated shoot in Mexico in 2026.
Origin: Nova Nordisk Came to my attention from a Workbook campaign highlight email featuring photographer Bill Zelman who was selected to shoot an integrated shoot in Mexico in 2026.
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Other
Jul 26, 2026, 3:03 AM
Research: Novo Nordisk's U.S. agency roster centers on Wavemaker (WPP) as media AOR since April 2020, when it displaced Publicis on a ~$400M account, and CultHealth (an Indegene company) as creative AOR, confirmed active as recently as 2024. Additional agencies—BGB Group, CMI Media Group, Burson, Rogue Producer, and Starpower—are credited on the recent 'There's Only One Ozempic' campaign but their ongoing scope beyond that project is unconfirmed. A historical Prime Access AOR relationship for Hispanic/multicultural diabetes marketing dates to 2014 and has no evidence of still being current. Named day-to-day account contacts at most agencies were not found; only CultHealth's senior leadership and a 2014-era Prime Access/Novo Nordisk contact pairing are available.
Research: Novo Nordisk's U.S. agency roster centers on Wavemaker (WPP) as media AOR since April 2020, when it displaced Publicis on a ~$400M account, and CultHealth (an Indegene company) as creative AOR, confirmed active as recently as 2024. Additional agencies—BGB Group, CMI Media Group, Burson, Rogue Producer, and Starpower—are credited on the recent 'There's Only One Ozempic' campaign but their ongoing scope beyond that project is unconfirmed. A historical Prime Access AOR relationship for Hispanic/multicultural diabetes marketing dates to 2014 and has no evidence of still being current. Named day-to-day account contacts at most agencies were not found; only CultHealth's senior leadership and a 2014-era Prime Access/Novo Nordisk contact pairing are available.
Research: Novo Nordisk's U.S. agency roster centers on Wavemaker (WPP) as media AOR since April 2020, when it displaced Publicis on a ~$400M account, and CultHealth (an Indegene company) as creative AOR, confirmed active as recently as 2024. Additional agencies—BGB Group, CMI Media Group, Burson, Rogue Producer, and Starpower—are credited on the recent 'There's Only One Ozempic' campaign but their ongoing scope beyond that project is unconfirmed. A historical Prime Access AOR relationship for Hispanic/multicultural diabetes marketing dates to 2014 and has no evidence of still being current. Named day-to-day account contacts at most agencies were not found; only CultHealth's senior leadership and a 2014-era Prime Access/Novo Nordisk contact pairing are available.
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Other
Jul 26, 2026, 3:02 AM
Research: This source focuses on production-side personnel (art buyers, producers, project managers) at three organizations tied to Novo Nordisk's 'There's Only One Ozempic' campaign: CultHealth (an Indegene company, listed as creative agency of record), BGB Group (handling project management/partner execution), and Rogue Producer (an independent production company credited on the campaign's Justin Long/John Hodgman spots). No dates or source URLs are given, and the author notes titles are approximate since pharma agencies blend art-buying/production functions differently than general-market shops. No direct emails or phone numbers were found for any named individual.
Research: This source focuses on production-side personnel (art buyers, producers, project managers) at three organizations tied to Novo Nordisk's 'There's Only One Ozempic' campaign: CultHealth (an Indegene company, listed as creative agency of record), BGB Group (handling project management/partner execution), and Rogue Producer (an independent production company credited on the campaign's Justin Long/John Hodgman spots). No dates or source URLs are given, and the author notes titles are approximate since pharma agencies blend art-buying/production functions differently than general-market shops. No direct emails or phone numbers were found for any named individual.
Research: This source focuses on production-side personnel (art buyers, producers, project managers) at three organizations tied to Novo Nordisk's 'There's Only One Ozempic' campaign: CultHealth (an Indegene company, listed as creative agency of record), BGB Group (handling project management/partner execution), and Rogue Producer (an independent production company credited on the campaign's Justin Long/John Hodgman spots). No dates or source URLs are given, and the author notes titles are approximate since pharma agencies blend art-buying/production functions differently than general-market shops. No direct emails or phone numbers were found for any named individual.
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Other
Jul 26, 2026, 2:48 AM
Research: No source material (research writeup, transcript, notes, Winmo export, or link) was provided about Novo Nordisk, so no agency relationships or contacts could be extracted. Please provide the actual research content, notes, or a URL so that agency/client relationships and leadership contacts can be identified.
Research: No source material (research writeup, transcript, notes, Winmo export, or link) was provided about Novo Nordisk, so no agency relationships or contacts could be extracted. Please provide the actual research content, notes, or a URL so that agency/client relationships and leadership contacts can be identified.
Research: No source material (research writeup, transcript, notes, Winmo export, or link) was provided about Novo Nordisk, so no agency relationships or contacts could be extracted. Please provide the actual research content, notes, or a URL so that agency/client relationships and leadership contacts can be identified.
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Other
Jul 21, 2026, 1:21 AM
Deep Research run.
Deep Research run.
Deep Research run.
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Novo Nordisk — Commissions

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Contacts

Sort by:TitlePosition ↑ClicksOpens
▸David Stemler · Chief Creative Officer, CultHealth (agency)
▸Laurence Richards · Agency President, CultHealth (agency)
▸Niko Plaitakis · EVP, Director of Experience & Technology, CultHealth (agency)
▸Eric Vollmuth · EVP, Director of Client Services, CultHealth (agency)
▸Tatiana Hansell · Associate Director of Patient Centric Marketing, Novo Nordisk
▸inDave Laing · Director, Campaigns & Content
↗
in LinkedIn Message
▸inAlejandra Betancourt · Global Vice President, Content Excellence & Innovation
↗
in LinkedIn Message
▸inJohn Bollenbacher · Creative Director
↗
in LinkedIn Message
▸inSergio Calderon · Art Director
↗
in LinkedIn Message
▸Steven Millerman · CEO, Prime Access (agency)
Show all 11 contacts (1 more)
▸Jeff Rothstein · CEO/Co-Founding Partner, CultHealth (agency)
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Company Info

Agency Relationships

CultHealth Creative Agency Active Visit ↗ Research →
Described as creative agency of record for the Ozempic campaign; an Indegene company.
646-430-9933
261 5th Ave Fl 7, New York, New York, United States
Wavemaker Media Agency Active Research →
Won the ~$400M U.S. media planning and buying account in April 2020, unseating incumbent Publicis; no reporting suggests it has moved since.
CultHealth (an Indegene company) Creative Agency Active Research →
Creative agency of record, listed as a current client in CultHealth's own 2024 roster and also in 2019.
inKristoffer Kosloff Other Agency Active Visit ↗ Research →
310-309-0954 · kkosloff@mac.com
Los Angeles, California, United States
CMI Media Group Media Agency Unclear Research →
Handled media buying on the Ozempic campaign, likely alongside Wavemaker on pharma-specific placements.
Burson PR Agency Unclear Visit ↗ Research →
Handled social content execution on the Ozempic campaign, suggesting a PR/social role.
212-601-3000
3 World Trade Ctr, 175 Greenwich Street Fl 29, New York, New York, United States
Rogue Producer Other Agency Unclear Research →
Independent production company that developed the creative concept/execution for the Ozempic campaign; functions more like a production partner than a traditional AOR.
Starpower Other Agency Unclear Research →
Talent/celebrity booking agency credited with securing Justin Long and John Hodgman for the Ozempic campaign.
Prime Access Other Agency Unclear Research →
Was agency of record for U.S. Hispanic/multicultural diabetes marketing as of 2014; no confirmation this relationship is still current.
BGB Group Other Agency Unclear Visit ↗ Research →
Handled project management and partner execution on the 'There's Only One Ozempic' campaign; broader current scope not publicly confirmed.
212-920-2400
50 W 34th St Ste 302, New York, New York, United States

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